Do you have a active web site?

4 03 2010

I would like to know how you turn your sales leads from online sites to real buying orders. Do you get questions from email from your page or how your new potential customers are contacting you?

I have a solution where static web page can be turned in to active sales channel.

Web page is static

Most of the web pages are static. They contain a lot of information and companies spend a lot of time designing how to attract new customers to their sites with online optimization. They also spend time to analyze who has visited on their site and what they have been looking for. But when it comes to contacting company regarding certain product or service, there are only online forms, email addresses or telephone numbers where to contact. Based on many studies, only 5 – 10 % of potential customers use these forms.

Turn your web page to active sales side

Lekane Oy is providing online tool where a company can watch real time, who is online, what they do and automatically launch alerts when certain potential customer has spend so much time that it is expected that he wants to know more information about certain product or service. Then this particular customer gets separate contact box containing information that sales representative is available and ready to talk with this customer, if he leaves telephone number. When customer leaves his telephone number, this sales representative calls in few seconds to this potential customer.

Benefits for you

Instead of missing potential sales opportunities, you can turn every potential browsing customer to be your real customer.

When creating new service or upgrading your current solution, ask me how we can turn your web store to be real active store.


Antti Larvala – +32 49 440 82 92- + 358 50 43 433 43

Ps. I will start to use this similar product and ready to demonstrate how you can turn your potential online customers to be real customers.

Can your customers wait 48 hours before you serve them?

7 10 2009

When you shop on brick and mortar shops, do you have patience to wait 30 minutes before you are served? I assume you would vote with your feet and go to another place, where you get service a bit faster. But when you are interested in to know more about cars, loans or other similar pricey products and seek information from online stores, usual response time is 24 hours to 48 hours.

Last week I made mystery shopping for my customer. I got telephone call from one shop in about 48 hours after I have sent email query to ask more product info. This was normal trend among this customer, who has several brick and mortar shops around the world. Online customers are treated as second class customers. All of the sales clerks feel that when they can not talk face2face with customer, they tend to skip these customers.

Same time management thinks that all the potential customers are treated same way. At least my client this mystery shopping was eye opening experience. There are solutions to correct this thing. Cheapest way is to change mental of sales people, but it is also the hardest one. When management doesn’t get reporting how well customers are treated, they don’t know the full picture. There are also technical solutions. One is mobile CRM, where all the queries are linked in to mobile phones of sales people and same information is produced as sales reporting for management. With this solution waiting time of serving customer is reduced from 48 hours to 2 minutes. Same time sales goes up at least 20  to 40 %.

If cost of this solution is for store of five sales people 125 €/month and one time set up fee is 1 500 €, even the CFO of company can justify this solution. For example car retail, whose monthly turnover is 125 000 € where revenue is 30 000 € month, increasing sales up to decent number of 20 %, means 150 000 € sales and revenue increases to 35 875 €.

Would you like to increase your revenue and serve your customers better. Sometimes being fast means  new revenue and satisfied customers, who tend to pass this information to their friends.

To find out more, call +32 494 40 82 92 or write